Tech Data Partners with FusionGrove in Asia Pacific

Delivering a unique, data-driven sales acceleration solution that drives faster revenue attainment

SINGAPORE – 12 July 2018 – Tech Data (Nasdaq: TECD) today announced that it has partnered with sales orchestration solution provider FusionGrove to address the growing complexity in B2B technology buying. Through this new agreement Tech Data and FusionGrove will deliver a unique, data-driven sales acceleration solution that helps vendors and resellers achieve faster revenue attainment.

Tech Data and FusionGrove recognized the significant opportunity to forge a closer alignment between vendors and resellers in driving revenue growth. A recent Accenture study found that 84 percent of B2B companies have no clear visibility into partners’ opportunity pipelines.2

The FusionGrove platform addresses this market challenge. It provides access to data on customers’ technology stacks to identify sales opportunities in high-propensity accounts, then organizes them in guided selling motions to help sales teams engage customers.

“Having insights into what technology environments customers are operating in means sales representatives can have much more relevant business discussions with customers,” said Michael Costigan, vice president, Marketing, Supplier Management and Education, Asia Pacific, at Tech Data. “Tech Data will create go-to-market plans with our vendor partners and leverage capabilities in the FusionGrove platform to orchestrate sales programs at scale and speed with our customers. Through our agreement with FusionGrove, we’ll be enabling both our vendors and customers to convert more leads, faster.”

“When we look at the market today, vendors are expanding and diversifying their solution portfolios,” said Brian Allsopp, chief executive officer, at FusionGrove. “The role of distribution channels becomes more critical than ever before for vendors to extend their sales coverage. Through the strategic alliance with Tech Data, we believe our joint offering will help vendors outperform their account growth targets, while helping channel partners expand their footprint with existing customers. It’s a win-win.”

About Tech Data
Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 83 on the Fortune 500® and has been named one of Fortune’s World’s Most Admired Companies for nine straight years. To find out more, visit or follow us on TwitterLinkedIn and Facebook.

About FusionGrove
FusionGrove is the next-generation data-driven sales orchestration platform that helps B2B business leaders transform revenue success. FusionGrove identifies sales opportunities by using augmented market data intelligence to segment and target high-propensity accounts. FusionGrove provides structured, guided selling motions aligned with go-to-market strategies, enabling sales teams to easily progress opportunities towards closure. Over the past 10 years, FusionGrove has helped leading technology companies accelerate time to revenue and expand their customer base by orchestrating strategic revenue generation programs across global markets. FusionGrove has offices in Asia Pacific, Europe and the US. Find out more at

Media Contacts
Sarah Harvey
Associate Director, Marketing & Communications, Asia Pacific
Tech Data
Phone: +612 8875 0523

Jim James | Josiah Tan
EASTWEST PR for Tech Data, Asia Pacific
Phone: +65 6222 0306