Vertiv Appoints Tech Data as Distributor in Australia

Delivers powerful, easy-to-use, one-stop shopping experience

SYDNEY – 05 March 2019 – Vertiv, a global provider of IT infrastructure and continuity solutions, today announced it has appointed Tech Data as a distributor of Vertiv‘s full portfolio of power, cooling and IT infrastructure solutions and services in Australia.

Tech Data is one of the world’s largest tech distributors and has been named one of FORTUNE’s “World’s Most Admired Companies” for the last 11 years. Vertiv and Tech Data already work closely together in the US, and the Australian relationship is a natural extension to that partnership.

“Tech Data represents several vendors in Australia that are complementary to Vertiv, and as a result, will now be able to bring fuller solutions to their own reseller customers as well as open new business opportunities for Vertiv,” said Robert Linsdell, managing director Australia and New Zealand, Vertiv. “At the same time, Tech Data’s online shop will give Vertiv’s existing resellers access to a more efficient and simpler ordering and logistics process, making it easier for them to service their customers.”

Tech Data – and its IT partners – will have access to Vertiv’s full product portfolio from single-phase UPS, such as the recently released GXT5, to a fully modular solution, Smart Row, and racks and cooling solutions.

“Our new relationship with Vertiv is representative of our strategy to deliver higher value by providing channel partners with innovative end-to-end solutions as they embark on their digital transformation journeys,” said Wendy O’Keeffe, Country General Manager, Australia and New Zealand, Tech Data.

“Vertiv continues to strengthen relationships with IT Strategic Alliance partners, such as Dell Technologies and HPE,” said Daniel Sim, Senior Director, Channel Business (Asia), Vertiv. “The New partnership with Tech Data will enhance relationships with existing partners and broaden our exposure to thousands of IT resellers.”

In addition to appointing Tech Data, Vertiv will continue to work with specialist distributors Comsol, on the Avocent range of consoles and switches, and Orion in the mechanical and electrical sectors.

About Tech Data
Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 88 on the Fortune 500® and has been named one of Fortune’s World’s Most Admired Companies for 11 straight years. To find out more, visit or follow us on TwitterLinkedIn and Facebook.

About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 20,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit

Media Contact
EAST WEST PR for Tech Data

Oisin O’Callaghan
Watterson (for Vertiv)
Phone: +61 431 612 386