Avnet Technology Solutions Adopts Brocade Ethernet Fabric Across Its Australian Data Centres

Solutions Distributor Designs Roadmap for the Cloud and Software-Defined Networking
SYDNEY, Australia; July 17, 2014 – To capture cloud-based growth opportunities and support its reseller network, Avnet Technology Solutions, the global IT solutions distributor and an operating group of Avnet, Inc. (NYSE: AVT),has deployed Brocade® (NASDAQ: BRCD) Ethernet fabric at its two Australian data centers. The new network infrastructure, based on Brocade VDX® switches and VCS® Fabric technology, is a key building block in Avnet’s plan to fully virtualise and automate the data centers to support self-provisioning of cloud computing resources by its Australian resellers.
Avnet Technology Solutions collaborates with customers and suppliers to create and deliver services, software, and hardware solutions that address the business needs of their end-user customers. With Australia ranking among the leaders in Asia Pacific in terms of cloud service uptake, Avnet is providing its own reseller network with the opportunity to create revenue streams based on virtualised technology.
“Avnet has a central goal to fully automate our Australian data centers and enable comprehensive network virtualisation. This will enable our channel partners’ networks to self-provision their virtual machine capabilities, further reducing the costs of offering a cloud solution and providing better return on investment on networking,” said Darren Adams, vice president and general manager, Avnet Technology Solutions, Australia and New Zealand.
“The data center network is one of the key factors in achieving our ambitions, and it was critical for us to choose a high-performance and highly automated infrastructure that could fully support the transition to cloud computing for our partners’ end-user customers,” Adams added.
To provide a strong foundation for its cloud data center operations, Avnet chose to implement an Ethernet fabric that, as a single large Ethernet domain, would deliver the agility and performance required to support virtualised data centers. Requirements included 10 Gigabit Ethernet (GbE) server access ports, operating at wire speed and with very low port-to-port latency; self-configuration and self-management capabilities; and support for both VXLAN and NVGRE, two emerging Software-Defined Networking (SDN) protocols for virtual machine mobility.
“What we put in place is leading-edge, so it was important to find a network technology partner that understands our business goals and would work with us to deliver the infrastructure and solutions to support those goals. Brocade has really come through for us both in terms of technology and support. Its SDN roadmap is very strong, which gives us a great deal of confidence about supporting both VMware and Microsoft virtualisation stacks across the same infrastructure—and being able to leverage SDN service-chaining for network security,” said Adams.
To benefit from the latest Brocade virtualised data center network technology, Avnet became involved in the global pilot program for the Brocade VDX 6740 Switch, and then it became one of the earliest adopters of the new switch in the Asia Pacific region. The Brocade engineering group worked with the Avnet team in Sydney to ensure the new cloud-infrastructure was properly set up, and provided dedicated training on the new technology.
“As the momentum shifts to cloud services, there is a growing trend in Australia for vendors and partners to work closely together on virtualisation initiatives. Avnet is one of the key members of the global Brocade Alliance Partner Network program and we are proud that not only do they believe in our solutions from a distribution perspective, they are totally committed to the benefits Brocade solutions bring to the table with their own business,” said Adam Judd, vice president for Asia Pacific, Brocade. “Avnet’s cloud capabilities will be powerful. It’s a very exciting project and Brocade is fully committed to seeing it through to success.”
About Brocade
Brocade (NASDAQ: BRCD) networking solutions help the world’s leading organisations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)
© 2014 Brocade Communications Systems, Inc. All Rights Reserved.
ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, and Vyatta are registered trademarks, and The Effortless Network and The On-Demand Data Center are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others.
Media Contacts:
EASTWEST PR for Avnet Technology Solutions
Melinda Ilagan/Grace Yu
Phone: 65 6222 0306
Email: avnet@eastwestpr.com

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