Avnet Technology Solutions appointed distributor of rugged Panasonic Toughbook line up in Australia

Sydney, 28 November 2013 – Panasonic Australia has today announced the appointment of Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc., (NYSE: AVT), as a key distributor of its range of Toughbook laptops, tablets and tough accessories in Australia.

Marc Amelung, Toughbook Group Manager, Panasonic Business Systems Group, said, “We’re pleased to announce our partnership with Avnet Technology Solutions. They offer Panasonic the professional skillset needed to support our dealers’ sales objectives and guarantee customer satisfaction.

“The rugged Toughbook brand has proven to have great potential in Australia, with an expanding range of mobile solutions, such as tablets and Ultrabooks, which are both attracting customers in new markets, as well as long-standing customers who regularly extend and refresh their Toughbook fleet with our latest technologies.”

With more than 15 years of experience designing, testing and building the most reliable professional ruggedised solutions, Panasonic has continued to grow its Australian Toughbook offering, across tablets, rugged products for business, fully rugged, medical rugged and Toughbook accessories.

Earlier this year, Panasonic launched two new products in the Toughbook range: the industry’s thinnest, lightest, fully rugged tablet, the FZ-G1 Toughpad, which runs on the Windows 8 operating system and delivers a fluid user experience while providing essential port connectivity in a conveniently compact and robust package; and  the JT-B1 Toughpad, a fully-rugged, lightweight  7-inch Android tablet that combines data and device security with seamless connectivity and enterprise-minded technology.

Panasonic has seen strong uptake of both products, as well as increasing penetration of Toughbook across the entire rugged market in Australia, which is set to increase with the announcement of Avnet Technology Solutions as a new distributor.

Darren Adams, vice president and general manager, Avnet Technology Solutions, Australia and New Zealand, said, “Toughbook is a welcome addition to our portfolio. Panasonic is a global player offering a best-in-breed solution, and we believe this partnership will have significant benefits for both organisations, as well as our customers. We see strong opportunities to further increase the penetration of this product in Australia, including with resellers in markets where there is a strong need for a robust, mobile offering such as medical, resources and mining, and point of sale.”

For more information about the Panasonic Toughbook range, telephone Panasonic on 132 600 or visit www.panasonic.com.au.

About Avnet Technology Solutions

As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. The group serves customers and suppliers in North America, Latin America and Caribbean, Asia Pacific, and Europe, Middle East and Africa. It generated US $10.36 billion in annual revenue for fiscal year 2013. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit http://www.ats.avnet.com/.

About Avnet

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion. For more information, visit www.avnet.com.

About Panasonic Toughbook

Panasonic Toughbooks are used extensively worldwide by mobile professionals, field workers, the military, utilities, heavy industry, emergency services and organisations where durable mobile computing is critical to maximising productivity and uptime. In Australia, Panasonic Toughbook customers include Telstra, Western Power, Honda Australia, Port Philip Sea Pilots, BlueScope Steel, Aurora Energy and Ambulance Victoria.

Released by Panasonic Australia

Media Enquiries

Shona Hannon (Panasonic Australia)
(02) 9491 7629

Lisa Brown or Shae Courtney (Porter Novelli)
(02) 8987 2100

Avnet Media Contacts:

Sarah Harvey
Avnet Technology Solutions
Phone: 61 2 8875 0523
Email: sarah.harvey@avnet.com

EASTWEST PR for Avnet Technology Solutions
Melinda Ilagan
Phone: 65 6222 0306
Email: avnet@eastwestpr.com

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